MARKETING REDEFINED.
YOU DON’T NEED NEW IDEAS.
YOU NEED A CLEAR PLAN.
DIGITAL + WEB
CONTENT + SOCIAL
RETREATS + EVENTS
STRATEGY + OPERATIONS
STRATEGIC PARTNERSHIP FOR BUSINESSES READY TO ALIGN THEIR VISION WITH EXECUTION.
However you’re moving forward — refining your positioning, building something new, or expanding what’s already working — there’s a way to work together that fits. As a marketing and operations strategist, I help integrate strategy, digital presence, content systems, and execution into a cohesive plan that supports sustainable growth.
WEB + DIGITAL
Websites, newsletters, and digital content designed to clearly communicate your brand and support conversion.
STRATEGY + OPERATIONS
Strategic planning that aligns marketing, operations, and overall business direction.
CONTENT + SOCIAL
Consistent, strategy-led content that builds visibility, connection, and community across platforms.
RETREATS + EVENTS
End-to-end planning and execution for meaningful, on-brand experiences — from strategy to logistics.
LOS ANGELES BASED STRATEGIST READY TO
BRING YOUR IDEAS TO LIFE.
You’ve likely felt it before — the excitement of big ideas paired with the frustration of not knowing exactly how to bring them to life. That’s where I come in.
Hi, I’m Alexa Sharwell. A strategist, creative, and storyteller who’s spent nearly 15 years building brands from the ground up — in corporate boardrooms, behind the scenes, and on my own entrepreneurial path. I help creatives, entrepreneurs, and brands turn vision into intentional action by shaping strategy, structure, and storytelling that supports long-term growth and confident execution.
CLIENT LOVE NOTES
If I could clone Alexa so that she could work exclusively for myself and YIB, while simultaneously serving every other lucky client who hires her I would, because she’s truly invaluable. I can promise you, she’ll be the best investment you’ve ever made.
Jacq Gould, founder of Your Inner Babe
Alexa, your presence in our lives and within our business is indescribable. Since the moment Meg brought you on to work with us, things have changed and we are hitting a stride that I never even thought was possible. Thank you, thank you thank you. You are so good at what you do and we are lucky to have you in our lives.
Ed Grochowiak, co-founder of The Groho Group
We worked with Alexa for 2 years. She helped us launch our brand, education people on what we offer while visually bringing us to life. Because of all of the templates and brand voice she created, we’re now able to bring our marketing in house!
Cara Kalnow, founder of Soul House Chicago
JOYCORE:
BUSINESS LAUNCH
Directed a five-month launch engagement for a service-based business, shaping brand strategy from the ground up. Scope included website design, service and offerings architecture, brand messaging, and editorial marketing calendars—resulting in a clear, aligned, and conversion-ready digital presence.
GROHO GROUP: MONTHLY RETAINER
Ongoing engagement for a Chicago real estate group, overseeing marketing strategy, social management, and operational optimization. Work includes neighborhood campaign development, a new website and marketing funnels, and community event execution— creating sustained visibility, stronger brand positioning, and cohesive growth.