HI, I’M ALEXA.
Upon graduating college, I was thrown into the deep end as a marketing coordinator at a 600-person company— what my mentor called a “baptism by fire.” For seven years, I reported directly to the CMO and SVP, learning how to market from the ground up with significant autonomy. I supported sales, client, and executive teams, and as the sole marketing lead for a niche call center and law firm, my responsibilities expanded year over year. I worked directly alongside leadership and decision-makers, learning how a large corporate business truly operates.
In 2020, I transitioned into freelancing, building my own healing-based business while supporting brands, businesses, and entrepreneurs through marketing strategy, branding, content creation, web design, launches, and events. I work with clients at every stage, from early ideas to established businesses, helping them clarify offerings, launch new services, refine their web and social presence, and build systems for sustainable growth.
With nearly 15 years of experience, I bring a perspective shaped by every seat at the table: corporate, executive, client-facing, and entrepreneurial. I know how to turn strategy into execution—and clarity into momentum.
Now based in Los Angeles by way of Chicago, I’m a strategist and writer at heart. I care deeply about language, tone, and meaning, and how brands feel as much as how they perform. I’m happiest driving through the canyons with the music loud and windows down or easing into a slow Sunday morning with Bravo on in the background. Outside of client work, I’m writing my first poetry book— a practice that truly informs everything I create.
THE WOMAN BEHIND THE SCREEN.
01.
You can find me in one of my two uniforms. Baggy jeans and a sweater or an oversized blazer and white tee, not complete without adidas spezials.
02.
I do my best work on my burnt orange couch in comfy clothes hunched over on my laptop. Design just doesn’t flow the same at my desk.
03.
Call me cliche, but I love nothing more than a hot matcha in the morning, sushi dinner on [any] night, and bowl of ice cream with peanut butter.
04.
My favorite fun fact: John Mayer sang ‘maybe I’m amazed’ [Paul McCartney} to me personally on the phone. Ask me about it.
ONE THING THAT’S CONSTANT WITH ALEXA IS THAT SHE ANTICIPATES WHAT I HAVEN’T— DELIVERING SOLUTIONS BEFORE PROBLEMS ARISE. I GO TO HER FOR STRATEGIC GUIDANCE ON HOW TO PRESENT MY OFFERINGS, AND SHE CONSISTENTLY DOES SO IN WAYS THAT ARE SEAMLESS AND CREATIVE. THE PEACE OF MIND OF KNOWING THE WORK IS EXECUTED BEAUTIFULLY, BOTH IN DESIGN AND DELIVERY, IS UNMATCHED. ALEXA’S SERVICES HAVE HELPED ME STREAMLINE WORKFLOWS AND ELEVATE THE ENTIRE CONSUMER EXPERIENCE.
JENNA REISS OF JENNA REISS BREATHWORK
HOW I GOT HERE.
In 2020, I fled the corporate world to be a spiritual healer. To feel free. I craved a life that felt different from the one I was living. I flipped my world on its head—180 after 180— and it was exhilarating. I began to thrive on change… until it became clear that all the change, the freedom, the yearning, the searching had become another distraction.
Without realizing it, I built a box of my own making. And before I knew it, I felt confined by it all— responsible for making it grow as big as possible. The life of freedom, joy, peace, bliss, and creation I imagined as a healer no longer lit me up in the same way. When that truth surfaced, I told myself it couldn’t be possible. So I set the feeling aside.
A few months later, I asked myself a simple question: what if this isn’t all I do?
What if life doesn’t have to be so black and white? What if I want to create a bigger, smaller, or more meaningful life than the one I’m living? I realized that if I loosened my grip on one sole identity, I might finally make space for the parts of myself I wasn’t allowing to breathe.
So I made a quiet decision. I closed my books. No announcement. No explanation. I didn’t sell a single thing on social media for two months.
What I know now is this: freedom isn’t found in constant reinvention and purpose isn’t a single lane. It’s found in the in-between. In allowing yourself to be many things without forcing them to compete or collapse into one identity. I’ve learned to stop chasing the next version of myself and start building a life that actually fits. One rooted in clarity, trust, and choice.
I’m a creative. A strategist. A storyteller.
A healer. A writer. A businesswoman.
I am all of it, at once.
ARE YOU READY TO MAKE IT HAPPEN?
Today, my work lives at the intersection of strategy and intuition, structure and creativity, vision and execution. I draw from everything I’ve learned over the past 13+ years— working in corporate America, building my own business, freelancing, and creating in the quiet. What I love most is bringing an idea to life from start to finish: imagining how it can breathe in the world, outlining every detail, organizing a plan, and executing it with care.
I’ve been doing this in every chapter of my career since day one. Now, it’s time I do it for all of you— not just my best-kept secrets on the side.
I’ve been told time and time again… “you know how to execute.”
