MARKETING PLAYBOOK

$275.00

A comprehensive Marketing Strategy Playbook outlining your marketing plan, delivered as a custom 20+ page framework built for your vision.

A done for you guide inclusive of:

Brand Messaging & Positioning
Defines how you communicate what you do, who it’s for, and what sets you apart so your audience immediately understands your value.
Content Pillars & Signature Content
Establishes your core content themes and repeatable series so your messaging stays consistent, recognizable, and aligned with your goals.
Content Funnel & Conversion Strategy
Outlines how your content guides people from discovering you to trusting you to taking action, without relying on pushy sales tactics.
Sustainable Implementation Plan
Provides a realistic structure for posting, engagement, and execution so your marketing feels organized and manageable long term.
Editorial Calendar & Launch Templates
Includes a structured content calendar and ready-to-use templates to help you execute campaigns and launches with clarity and consistency.

**This is NOT a live session. You’ll receive a questionnaire upon booking, followed by a done-for-you PDF delivered within 14 business days.

What’s the difference between this and the Social Content Strategy Workbook?

The Workbook is a PDF ($44) for you to complete the exercises and implement solely on your own. It includes high-level messaging, focused on Social Content only.
The Playbook is a PDF built for you based on an extensive form filled out by you. This form is reviewed and analyzed and a full Marketing Strategy is then crafted FOR you, by me, not AI ;). It goes beyond Instagram and Social, but rather creating an entire strategic playbook for you to use, refer back to, and implement with ease for Social + Digital. It has a more well-rounded approach and outline for marketing as a whole. Content Templates + Editorial Calendars are included to help guide you.

Sample Table of Contents:

*Past Client Samples in photos

A comprehensive Marketing Strategy Playbook outlining your marketing plan, delivered as a custom 20+ page framework built for your vision.

A done for you guide inclusive of:

Brand Messaging & Positioning
Defines how you communicate what you do, who it’s for, and what sets you apart so your audience immediately understands your value.
Content Pillars & Signature Content
Establishes your core content themes and repeatable series so your messaging stays consistent, recognizable, and aligned with your goals.
Content Funnel & Conversion Strategy
Outlines how your content guides people from discovering you to trusting you to taking action, without relying on pushy sales tactics.
Sustainable Implementation Plan
Provides a realistic structure for posting, engagement, and execution so your marketing feels organized and manageable long term.
Editorial Calendar & Launch Templates
Includes a structured content calendar and ready-to-use templates to help you execute campaigns and launches with clarity and consistency.

**This is NOT a live session. You’ll receive a questionnaire upon booking, followed by a done-for-you PDF delivered within 14 business days.

What’s the difference between this and the Social Content Strategy Workbook?

The Workbook is a PDF ($44) for you to complete the exercises and implement solely on your own. It includes high-level messaging, focused on Social Content only.
The Playbook is a PDF built for you based on an extensive form filled out by you. This form is reviewed and analyzed and a full Marketing Strategy is then crafted FOR you, by me, not AI ;). It goes beyond Instagram and Social, but rather creating an entire strategic playbook for you to use, refer back to, and implement with ease for Social + Digital. It has a more well-rounded approach and outline for marketing as a whole. Content Templates + Editorial Calendars are included to help guide you.

Sample Table of Contents:

*Past Client Samples in photos